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Abandoned Cart Recovery Value Calculator

Updated .

This calculator estimates how much gross profit you'd gain by moving your cart recovery rate from where it is to where it could be — not the headline abandoned-cart total, but the marginal figure worth planning against, net of the cost of your recovery flows.

Your numbers
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    Send me my recovery numbers

    We'll email the full model so you can justify the flow build internally.

    How this is calculated

    Abandoned cart value is not recoverable revenue. Most abandoned carts were never going to convert — they are price comparison, idle browsing, or shipping-cost sticker shock. The headline figure is included here for scale, not as a target.

    What matters is the marginal figure: the gross profit from the additional orders you win by moving your recovery rate from where it is to where it could be. That is a much smaller number than the abandoned cart total, and it is the only one worth planning against.

    Two adjustments to make the estimate honest. First, use gross profit rather than revenue, since recovered orders carry the same product and fulfilment costs as any other. Second, if your recovery flow includes a discount code, fold that discount into the cost input — otherwise you are counting revenue you gave away.

    Carts = sessions × add-to-cart rate Abandoned = carts × abandonment rate Recovered orders = abandoned × recovery rate Extra profit = (target recovery − current recovery) × abandoned × AOV × gross margin Net gain = extra gross profit − flow costs

    Questions merchants ask

    What cart abandonment rate is normal?

    Rates in the region of 70% are widely reported across ecommerce, but the figure depends heavily on how your analytics defines a cart. What matters more is whether your own rate is moving, and at which checkout step the drop-off happens.

    What recovery rate can I realistically expect?

    It depends on how many touchpoints you run, whether you use SMS as well as email, and how quickly the first message goes out. Rather than aiming at a published benchmark, measure your current rate first — many stores have never isolated it — then set a target above it.

    Should recovery emails include a discount?

    Not in the first message. A discount in message one trains customers to abandon deliberately, and you pay margin on orders that would have completed anyway. If you use one, put it late in the sequence and count its cost in the flow cost field above.

    Why is my recovery rate falling as traffic grows?

    Usually because incremental traffic is lower intent. A recovery rate is partly a measure of traffic quality, so a declining rate alongside rising sessions is not necessarily a flow problem — check whether recovered order volume is still rising.

    Estimates only. Enter your own processing rates and costs — nothing here is pulled from a platform price list, so it stays accurate as fees change.